06:05
Recording

MENU

YEAR OF THE CAMEL

ABOUT

The Year of Camel event celebrated the cultural and historical significance of camels to the Kingdom of Saudi Arabia. It highlighted the camel’s role in shaping the region’s heritage. This production fused art, technology, and heritage.

CLIENT

add Enterprise

YEAR

2024

LOCATION

Riyadh, Saudi Arabia

STRATEGY

Creative Direction, Concept Creation, Storyboarding, Scriptwriting

PRODUCTION

Modeling, Texturing, Animaton, Motion capture, Camera Setup, Scene Layout, Event Captation

POST-PRODUCTION

Editing, Visual Effects, Music & Sound Design

Transforming heritage into an immersive visual experience.

THE GOAL

Our goal was to design and deliver visual experiences that would engage audiences and celebrate the cultural significance of the Year of Camel. We aimed to create immersive experiences that would leave a lasting impression on visitors.

THE RESULT

We successfully delivered a range of visual experiences, including an immersive 3D dome experience, an optical illusion billboard, and a large-scale building wall projection video. These installations attracted people, offering them a unique and engaging way to celebrate the camel’s central role in Saudi heritage.

INTERESTED IN WORKING TOGETHER?

CLOSE