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Formula 1 Qatar Grand Prix

ABOUT

The first-ever Qatar Grand Prix was an exciting opportunity to bring Formula 1 to a new desert location, combining the adrenaline of the race with Qatar’s unique cultural heritage.

CLIENT

Lusail Circuit, 555 Global Live Experience

YEAR

2023

LOCATION

Lusail, Qatar

STRATEGY

Creative Direction, Storyboarding, Content Strategy

PRODUCTION

Aftermovies, Day recaps, Live Broadcasting, Display content, Social Media Content

POST-PRODUCTION

Editing, Visual Effects, 3D, VFX, Strategic Content Adaptation

The energy of the race, the beauty of the land—captured.

THE GOAL

The challenge was to capture the energy of the event, the stunning desert backdrop, and the rich traditions of Qatar in a way that would resonate with both local and global audiences. We aimed to showcase the event as a blend of cutting-edge motorsport and deep-rooted traditions, engaging viewers with both the excitement of the competition and the beauty of the location.

THE RESULT

Our coverage highlighted the action on track, the fan energy, and Qatar’s cultural atmosphere.

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