TREK, the high-protein snack brand, teamed up with Belgian goalkeeper Simon Mignolet and Club Brugge to highlight its signature protein bar in a bold, attention-grabbing way. Ethos was brought in to craft a visually dynamic commercial video, integrating a massive 3D protein bar into the scene for a fun, larger-than-life touch.
The aim was to create a social-first piece that was both entertaining and memorable, one that stood out in feeds while staying true to TREK’s energetic brand identity. With Simon Mignolet as the face of the video, we focused on connecting performance with personality, and giving the protein bar the spotlight it deserved – literally, by making it enormous.
We delivered a high-impact commercial that blended product visibility with personality-driven storytelling. The oversized 3D protein bar created a playful yet powerful visual hook, while Simon Mignolet’s presence added authenticity and reach. The video was shared across TREK and Club Brugge’s social platforms as part of the broader campaign rollout. It generated strong engagement, reinforcing TREK’s positioning in the fitness and sports space.