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Formula 1 Saudi Grand Prix

ABOUT

For two consecutive years, the Saudi Arabian Grand Prix, with its breathtaking night race along the Jeddah Corniche, has provided a one-of-a-kind opportunity to capture the thrill of high-speed racing under the lights.

CLIENT

555 Global Live Experience

YEAR

2023 | 2024

LOCATION

Jeddah, Saudi Arabia

STRATEGY

Creative Direction, Storyboarding, Content Strategy

PRODUCTION

Aftermovies, Day recaps, Live Broadcasting, Display content, Influencer content, Social Media Content

POST-PRODUCTION

Editing, Visual Effects, 3D, VFX, Strategic Content Adaptation

Speed meets culture; highlighting the race through the heart of Jeddah.

THE GOAL

Our mission was to elevate the fan experience by enhancing every screen across the circuit with dynamic, culturally resonant content, merging Saudi Arabia’s heritage with the high-energy spectacle of the Grand Prix.

THE RESULT

We created content that combined the race action with cultural highlights, capturing the atmosphere of the event and the energy of the crowd. Our deliverables included aftermovies, social media content, live boradcast content, influencer content and commercials, helping to showcase the event’s appeal to both local and global audiences for the 2023 and 2024 races.

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