06:05
Recording

MENU

NEW BALANCE

ABOUT

New Balance, a brand synonymous with performance and style, partnered with us for two key video projects. One video focused on running, capturing the spirit of movement and athleticism, while the other consisted of two videos for a flagship store opening—an announcement video to build anticipation and an event recap video to capture the excitement of the grand opening.

CLIENT

Culture Kids

YEAR

2024

LOCATION

Antwerpen, Belgium

STRATEGY

Creative Direction, Storyboarding

PRODUCTION

Commercials, Event Captation, Social Media Content

POST-PRODUCTION

Editing, Visual Effects, Music & Sound Design

Performance, style, and community.

THE GOAL

For the running promo video, our goal was to create a visually captivating piece that showcased the thrill and determination of running, emphasizing New Balance’s commitment to performance. For the store opening videos, we aimed to generate excitement with the announcement video and then bring the event to life with the recap video, highlighting the energy and community connection at the store launch.

THE RESULT

We delivered an all round campaign that aligned with New Balance’s brand identity, by  showcasing the passion behind the sport. 

The store opening announcement video built excitement ahead of the event. The recap video then captured the event’s atmosphere, reinforcing the connection with the audience online.



INTERESTED IN WORKING TOGETHER?

Formula 1 Spa Grand Prix

CLOSE